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"Since I joined your angel investment group it has made a lot of difference compared to Invest Smart, a local Australian group. In fact there has been an improvement in the way I think and look for investors. I look forward to uploading my new proposal by Friday. Many thanks for being honest and reliable."
Contador Wanarua, Director at Continental Media International Ltd


Business Plan Tips

What Investors Are Looking For In A Plan

Investors - whether angels or VCs - are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if you explain in your plan that of your team members knows has expertise in this area. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors read a lot of business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100-page plan. Today, some entrepreneurs use a 15 slide Power Point presentation. If your text is short and punchy, you won’t need to repeat yourself, because the reader won’t be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it’s worded differently, can get really tiring. If you try and be as precise and to the point as possible, people are more likely to want to read it.

Write In Plain English

If you can’t explain your idea in clear and simple English, either you don’t understand what you're talking about (”What is a transaction enabled atomic journaling database server, anyway?”) or you haven’t simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the “premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months.” Your product will reach “new heights in customer experience through the use of personalization and one-to-one profiling and customization.” It will be “user friendly” because you will be creating a truly “ecstatic customer experience.” It is a “quantum leap forward” in the marketplace for product category here. Um, yeah. Believe me, we’ve read it before. About a dozen times today, in fact. (And by the way, the phrase “quantum leap” really doesn’t mean anything). Stick to a tight, simple explanation of your idea. Convince your reader you’ll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, try and back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Don't give more away than you want to

Be aware of who is reading your information, and never give away more information than you feel comfortable with. Do due diligence on anyone who you are dealing with. If you do need to reveal sensitive information, ask for a Non Disclosure Agreement (NDA) to be signed.


Latest Investors

United States > Illinois

$10,000 to $50,000

August 28, 2010

Seasoned Angel Investor and Investment Banker Worked for a boutique investment banking firm Co-Founder of Enovative Kontrols Group- successfully raised $600,000 for the company and have successfully guided the company to profitability and sales growth of 30% 5-yr CAGR Successful sold and raised financing for 20 deals while working as an investment banker

United States > Florida

$25,000 to $150,000

August 28, 2010

15 year intenational business experience, Willing to involve in the project operation as advisor.

United States > California

$25,000 to $150,000

August 28, 2010

I am currently living outside the US but am interested to move to California. I have a Bachelors in Computer Science and an MBA degree from the US and currently run a manufacturing setup of garments in Pakistan. I would be interested in investing in a field in which I have an understanding of the business. I would also like to be involved in the business modalities. I am a fairly trusting person and would appreciate a reciprocal basis of trust and partnership. Also i would be interested in working with someone who themselves have some investment of their own in the business. I would appreciate a good and secure business opportunity with mutual benefit.

United States > Colorado

$25,000 to $150,000

August 12, 2010

Individual investor forming an investment group Over 25 years in domestic and international business. Experience in mobile phones, real estate and travel industries. 2 MS Degrees. Would consider investment with a hands-on or advisory role

United States > Massachusetts

$10,000 to $100,000

August 11, 2010

Married, 56 yrs old located in Boston ma. Currently , president of a few real estate development and management companies but previously owned and ran an importing/manufacturing company which sold to the big box retailers throughout the USA. I am an individual investor who would be willing to advise and possibly be hands on with the right deal.

United States > Minnesota

$1,000,000 to $10,000,000

August 4, 2010

I am a consultant, that acts as a conduit between entrepreneur and VC. My partner and I have close connections with over 250+ VC's They have grown accustomed to the quality deal flow we have been bringing to them, over the past 15 years. Actual deals number 46, size of fundings we have facilitated are between $1MM, and $50MM.

United States > Utah

$50,000 to $500,000

July 22, 2010

I'm 50 years old, married, and live in Orem, Utah. For several years I've been participating in hard money loans in amounts ranging from $1 to $15 million to real estate developers. My participation levels have been from $50,000 to $500,000. I'm only interested in 1st positions at better than 50% LTV.

United States > Florida

$5,000,000 to $25,000,000

July 2, 2010

Capital Corp Merchant Banking is part of a Group that was formed 25 years ago to meet the growing needs of Companies / Clients and Promoters looking for Funding and Professional Assistance in a diversity of Projects. Capital Corp Merchant Bankings has developed close working relationships with groups of Professionals: Specialists in Finance, Commercial Risk Insurance and Re-Insurance, International Accounting Firms and Laws Firms as well as the largest Valuation Firm in the world, American Appraisal Associates.

United Kingdom > essex

$50,000 to $10,000,000

June 24, 2010

I am a Business Consultant for Capital Access Network. We are the leading provider of funding for small to medium sized business.

United States > California

$0 to $1,500,000

June 23, 2010

Experienced investor, based in Southern California, seeking investments throughout the U.S. Professional/investor experience - various industries including banking, consulting, tech and media; Education - MBA; Other value-adds - various industry contacts, experience; Anticipated involvement - advisory; Status - individual investor.

United States > California

$0 to $5,000,000

June 23, 2010

Based in California; background in consulting, healthcare and finance; individual investor; anticipated involvement is advisory.

United States > Pennsylvania

$10,000 to $100,000

June 13, 2010

I represent a corporation with successful retail/ wholesale business in USA . Principals exploring investment opportunities to invest extra capital not needed in the present business operation.

United States > Maryland

$250,000 to $5,000,000

May 27, 2010

Creative tech strategist, designer, writer, and marketing exec. w/over 20 yrs. exp. in education, business + consumer products, health, electronic games, + non-profit sectors and investing. I love a challenge and create tech design, marketing + development firm. Projects include: game design for largest digital game company; creative + writing for Fortune 100 software business; social strategy for ATM vendor; creative + writing for a green manufacturer; product design, development, + mktg. for educ. startup; tech advisory + planning for several tech startups. Ex.startups design, develop, and sell Rich Internet Apps + innovative tech products + services. What I look for: Creativity: Few great companies achieve their success solely on the original vision. I look to invest in scrappy teams driven to create value; teams whose "planning saviness" provides added upside as well as a hedge on downside.

United States > Colorado

$0 to $10,000

May 18, 2010

Personal Information: Age: 37 Marital Status: Married Location: Denver, CO Profession: CPA Education: Masters Tax

Canada > Calgary

$1,000,000,000 to $1,000,000,000

May 5, 2010

Calgary AB based investor with background in telecomms, IT, CPG and Oil and gas. I'm a US CPA and a Cornell MBA. I have served on the board of directors of a US listed mining company, with exploration properties in east Africa. I'm looking for viable investments seeking seed funding. I tend to be hands on and am also able to lend credible prior experience to your project in an advisory capacity.

United States > Utah

$1 to $500,000

May 4, 2010

I am a Professional Engineer with an MBA. I have experience in managing and creating systems and tools for businesses to excel in revenue and profit growth. I am a successful investor in the stock market. I have various international contacts to help companies that are looking to go international. I am an individual investor looking for companies that are past the seeding stage, have revenue and that are looking to get to the next stage in their business and need help in getting there. I am flexible in the amount of involvement that is required in the business.

United States Minor Outlying Islands > Texas

$5,000 to $150,000

May 1, 2010

We are organizing in May 2010 as a small Accredited Investor group of attorneys and physicians, located in Dallas, Texas. Expected investment capital per year is $1-2 million. Although our focus will be 80% commercial real estate and going concerns, we will actively seek entrepreneurs who have a valuable idea or product in the start-up phase.

United States > Arkansas

$25,000 to $1,000,000

April 29, 2010

I am a married active investor. Laser-focused on Real Estate start-ups and growing companies (rehab, purchase and fix & flip). I am a hands-on, results-focused executive with 20+ years of diverse experience designing/executing leading-edge business development, marketing, and investment strategies to drive achievement of corporate business growth objectives. Dynamic in orchestration of multimillion-dollar business start-up, turnaround, and growth ventures.

United States > Texas

$5,500,000 to $7,000,000

April 20, 2010

Executive w/ top 5 financial firm in the United States.

United States > Georgia

$10,000 to $200,000

April 20, 2010

34 year old, married, live in Atlanta. Have started and sold 2 businesses. One was an outdoor clothing company and another was a transport company. I currently own a health care/mental health company which has been my primary focus. I am the business director for the company. Anticipated involvement - advisory or silent. I am an individual registered investor. I am seeking to invest in small companies with good growth potential and great management.



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